Yokohama TWS announces Simone Casetta as Managing Director Iberics
In his new role, Simone will be responsible for shaping and executing the company’s strategy across Spain and Portugal, with a strong focus on strengthening marketing partnerships and increasing business growth. He will report directly to Alessandro Mazzolini, Managing Director Southern Europe.
Simone brings more than 20 years of international experience, having held several roles with leading players in the tire industry. His background provides the Yokohama TWS management team with solid expertise and leadership skills.
This appointment reflects Yokohama TWS’ commitment to reinforcing its presence in the Iberics region and underlines the company’s long-term ambition to consolidate its position as a valued business partner for off-highway tire solutions.
"Simone’s appointment confirms our strong focus on customer proximity and our determination to be present in the field, side by side with our dealers and end users," said Massimiliano Tripodi, EMEA Regional President and VP Marketing and Communications: "With the strength of our multi-brand portfolio spanning Agriculture, Construction, Material Handling and Two-Wheeler markets, Simone and his team will ensure that our customers in Spain and Portugal continue to benefit from the highest level of support, service, and expertise. His leadership will further advance our ability to deliver value and drive sustainable growth in the Iberics market.".