Trelleborg tires led the way at CIAME 2023 (Wuhan), fueling the future of the agri industry
- Trelleborg’s wide range of radial tires on stage at CIAME to support the next generation of farming industry
- Trelleborg tires elevated sustainability at CIAME 2023 by showcasing its innovative tires in an immersive natural setting, demonstrating its commitment to environmental responsibility and customer’s sustainable performance
At the China International Agriculture Machinery Exhibition (CIAME 2023), one of the most significant events in China's agricultural machinery industry, Trelleborg tires, a global leader in specialty tires, showcased its wide range of radial tires for diverse applications, driving farm innovation at booth B224 in Hall B2.
As a tire expert, Trelleborg tires anticipates customers’ needs, providing high performance, ecosystem friendly tire solutions. When it comes to more efficient farming, Trelleborg tires continues to be at the forefront, aligning with machinery manufacturers to design and develop new tire solutions to improve productivity and efficiency while respecting the environment.
Trelleborg tire experts advised all industry professionals at the exhibition on the best tire solutions for agri applications according to their needs, including the TM3000 radial tire for harvesting machinery, the newly locally produced TM900 High Power for high power tractors, the TM800 High Speed radial tire for tractors and PneuTrac®, a hybrid solution between a radial agricultural tire and a track, known for its excellent performance on both slopes and muddy terrain. The extra-long PneuTrac® footprint results in superior flotation and traction along with exceptional lateral stability, without compromising fuel efficiency, comfort or handling.
Ms. Sandy Luo, Sales Director China of Yokohama TWS, commented: “Innovation is our eternal driving force. Development of innovative and technological solutions is in Trelleborg tires’ DNA and our tire solutions have helped to revolutionize and strengthen the Chinese market in recent years. Trelleborg tires has answered the call for more sustainable performance, wider crop yields, and more efficient business operations by raising the bar when it comes to new tires. At CIAME 2023, we brought to life our commitment and strong attention to environmental sustainability, offering visitors an immersive experience in a naturalistic environment on the booth, where our tires stood out for their more sustainable performance for our customers.
In line with this commitment, in early 2022 a new marketing campaign “Trelleborg, a force of nature” was launched to state the essence of our tires. In China, we have organized several events, to communicate with end users and customers with the theme of “The Force of Nature”. We will continue this approach to strengthen the role of radial tires in promoting sustainable agricultural development.”
As a globally renowned and Asia's largest-scale agricultural machinery exhibition, CIAME 2023 boasted a total exhibition area of 220,000 square meters, with participation from over 2,200 enterprises and attracting over 150,000 visitors. The exhibition has fully regained its past grandeur, with high levels of excitement and attention.